Week 11: Print Inspiration

At this point, I am thinking of creating a printed design outcome, and as I am going around the internet, I have found some sources of inspiration.

I like how this format folds out to be a square – it is a nice format and slightly unusual
A bright and bold look at how you can display typefaces within a publication
Bright typeface format with stretrched and condensed letters
Lots of type on the cover
Use as section breaks? Wow at this typeface!
Strong colour theme
Section introduction with photo and bold typeface
Colour stock
Different presentations of the same letter
Bright typeface showcase


WHat I did

  • Played with how I can incorporate architectural features into my project
  • Launched an Instagram account
  • Researched London typographers, such as William Morris and Jean Louis Pouchée

What I plan to do

  • Continue to market and build a following on Instagram
  • Think about how I can display the large collection of images that I already have

TYPE design

Previous post/Next post. Walthamstow has a lot of industrial spaces that have roofs like this:

The sawtooth roof, with its glass panels facing away from the equator on the steeper side, blocks the light and heat of direct sun exposure and provides uniform, natural light over a large area. It was particularly useful in design factories and manufacturing buildings and can be seen in designs as early as the 1830’s (thanks Wikipedia).

The name reminds me of the angles used in half-tone printing The smoothness of the edges of the box changes as its angle relative to the halftone screen angle changes. The ragged appearance of edge of the last box is referred to as “sawtoothing”.

And I like the idea of incorporating the design into my final outcome. I’ll use the shape and position text around it:

I like both examples. One uses the outside of the shape and highlights the outline and feels lighter, whilst the right one forms the shape itself and feels blocky. I’m not sure which one feels appropriate yet, but I will experiment with this further.

Social Media

My project will have people getting involved, and so to promote the project I have an Instagram account. I’ve had it set up for a while, to nab the hashtag before anyone else, but haven’t posted because it felt too soon. Now, I have an idea where my project is going and I have spoken to local people about it, and thus it is time to establish myself. I might not be calling for volunteers yet, but a base of a couple of months and posts will instil a sense of trust from the community and maybe potential funders. It’ll be a way to promote to people and the design industry outside the area too.

Currently, my social media strategy has three types of post:

  1. Reflect on the lettering around us in Walthamstow and the circumstances in which it was made⁠
  2. Engage the community and local design practitioners to discover how lettering affects our sense of community⁠
  3. Create new lettering that speaks to us.⁠

The language of us and our is intended to warm and draw people in. The three types of post give me a theme and structure rather than an random mix of posts and has given me interesting opportunities.

Social media tires me out when I do it constantly, so I am using later.com to set up the automatic posting for a few weeks. I can create posts in a bulk when I feel like it and then have them post, so I don’t have to be constantly thinking of new things, and I think it creates a sense of consistency in tone of voice and posting schedule too.

Going back to the interesting opportunities, when I’ve started writing posts under each of the three headings I’ve been able to link to a practitioner or part of the community to really champion them. For instance, I’ve included my recent letterpress workshop and included the studio, Paekakariki Press, a letter in a London Plane tree which was annotated my Rachel Summers in her tree chalk facts project. It’s grown in a few hours to be much more than here’s a pretty picture of typography in Walthamstow.

Excitingly, by using the right hashtags, the local archive Vestry House Museum featured me in their stories without me asking for it, so I hopefully will get more traffic from their followers. Building a solid base will give me more engagement in the community.

Of course, social media will only reach a certain portion of the community, and I need to look outside it, but I feel it’s a good start to promoting Stowe Framework. Maybe this week will be Marketing Week for me!

Week 7: Publication development

Thinking about my final outcome, I’ve spotted some design treatments from around the Web that inspire me.

Here, I really love the big and bold title mixed amongst text wrapped body text and cut and stick sub titles. It lends itself to a casual, arty feel while still imparting information.
Almost looking like index cards, the bright cards have individual pieces of body text on them. Separately they are easy to rtead and come together to make a deeper piece of work. It would be interesting to play with this idea and how to display them all at once: in an index box, on a wall?

Week 6: What will the outcomes be?

As part of the project, I need to think about how am I going to show my work in my Studio Practice PDF. What is suitable? What is possible in the pandemic? I am sure this will develop over time and change, so I am starting to record it.


I’ve mentioned the Lettering and Lightbox project run by Rendezvous Project several times, and I think this a good place to start. They had several outcomes: an exhibition at the Nunnery Gallery, a booklet containing photos and interviews and a map of typography practices in the area.


I would love to do an exhibtion as a way to shawcase my project so far and to get people interested in contributing to a bigger, funded project. I would host it at The Mills community space or the Vestry House museum, free to visit, and show the images of typography, an interactive map of the area, and quotes from interviews:

We Are Here exhibition at Vestry House Museum

It would serve as a showcase of work I have done and promotion for future projects. It is a very big outcome though, for which I don’t think I can accomplish in the time or my budget.

I could see if I could develop an online gallery in some way.

Print Object

A bit like an artist’s book, this outcome would show a wide range of content, from the photos and interviews to a fold out map.

Graphically, the book could look like mockups I made for the previous module, but developed further, or start from scratch.

Mockups from GDE730

VR experience

Now if I was being incredibly ambitious, i could create a VR experience where people can see information whilst they are walking around Walthamstow, kind of like my Filo’type idea. This is THE DREAM, but I’m not sure it’s attainable right now, because I would have to pay developers. This could definitely something that I could work into a larger project, like the Ex-Warner Project run by Rendezvous:

Week 6: Letterforms

I’ve spent some time drawing glyph forms fom inspiration I’ve found around Walthamstow. These are my sources images:

From there, I outlined the shapes I wanted and created some letterforms:

I’d like to go further and make a typeface inspired like this, but it’s not a top priority right now. These examples can be used for workshops to show participants how they can approach their tasks.

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